Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We cover how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you make sense of their impact on both customers and gift recipients. As florists, we devote our efforts to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the best use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later on, it incorporated wholesale orders of bulk flowers. It also sold supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of selling them to local customers. Floristry is creating a collection of blooms and plants into a stunning arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also came up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making steady and amazing developments to their process. As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the choice of placing orders online for convenience. Today, floristry has grown into an essential part of people's lives. Indeed, flowers have become vital in the decoration and motif of various events. Many associations have cropped up as sources of help and advice for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and ongoing trends in the industry. They suggest different arrangements for all sorts events. They also lead clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most important moments in people's lives. Because of that, our team of experts commit to ensuring top quality service at all times. We aim to help our clients get the most stunning bouquet for their needs. As florists, we help people share themselves through unique bouquets and arrangements. With this, they can honor very important events and milestones in their lives. As florists, we help people:

  • Show love with classic long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a lovely bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Brighten someone's stay in a hospital
  • Add the fantastic touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements matched to their motif and design


Read all about Applying The Color Wheel in our next article.